Saints - Bless Ya All Folks

How to design a signet for people who only see words. For whom is meaning the unit of attraction, and the word the reference point for each reality? How do I make IDs for people commanded by the illegitimate child of Dolly Parton and Marshall Mcluhan? The answer is one - boldly and with a slap, and at the same time in accordance with their character.

Scope :

Client :

Saints Copywriters

Industry :

Marketing strategy, UX writing,

Year :

2022

Project type :

Rebranding

PROJECTS LIST

The name of the studio comes from the Parisian district, where in the shadow of the tower of the Abbey of Saint-Germain-des-Prés, Aga drank the best chablis in life.

Saints is an order of copywriters, UX writers, storytellers, communication lecturers and PhD students who profess only a good word. The three are neuroscience, insights, and Rosser Reeves. And hearts are filled with love for language.

That's why we decided to move away from the obvious direction of typographic ID.

We transformed the rosette symbol by emblazoning it with the emblems of advertising agencies.

Laptops instead of incense, tablets instead of relics, glasses from Tom Ford instead of halos.

Website, bags, business cards, letterhead, presentation template — all this was created at an express pace, because with the full approval of the studio.

Each of our proposals was exactly what they were talking about in heaven.
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Monochrome colors in an electrifying way argue with strong iconography. Nothing is obvious here. Predictable. And unequivocal.

And that's exactly what it was supposed to be.

The site could well be the site of an art gallery, a religious foundation, or a creative studio.

The Cracow saints are agnostics of industrial chaos and scholastics of communication strategies. We showed it.

The implementation shows that in 247 we are ready to tackle topics at home. An obvious project could be created — an ambiguous one was created. It was easy about provocation — it is focused on the subtleties of accentuation.

“Immediately after launching the website, I received a lot of congratulations. Our customers and even the competition are delighted. But why are they weird? It was done by people who, in everything they do, always combine their inhuman talent with thinking, intellectual analysis.”