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Overview
We create branding that not only attracts attention but, more importantly, supports business development.
Visual identity is the face of your brand. This is the first signal that tells your audience who you are and why you should be trusted. At 247Studio, we translate your brand strategy into a unique, coherent visual narrative that not only attracts attention, but above all supports the growth of your business.
By combining key visual elements such as a sign, photographs or typography, we create brands that stand out from the competition — from the first glance.
Our approach to the branding process is more than aesthetics. It is a tool that strengthens the position of your company, builds an emotional connection with your audience and helps you communicate its value more effectively.
Let's create a branding together that will be not only beautiful, but above all effective.
[ featured case study ]
Jit Team is a company that specializes in building teams of IT professionals who produce software. To be able to offer its service to a wider group of customers, Jit decided to refresh its image and carry out a thorough rebranding. We were entrusted with the task of creating a new company name, logo, website, all marketing materials, and designing office space.
See the case study
Zobacz case study
01
The key visual is – you guessed it – key for all your marketing materials. That’s why we give it all the attention it needs based on your brand strategy. So that you can grab your customers’ attention and let them know who you are when they first see you.
This makes the design process more precise and the final solutions better suited to your business. Less guesswork, more specifics — better results.
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Key Visual is the foundation of your brand's visual communication — present in all marketing materials, from website to social media communication to presentations. We create it based on the brand strategy, so that above all it builds consistency, professionalism and recognition at all points of contact with the customer.
A well-designed Key Visual increases the effectiveness of your marketing efforts, strengthens the message and makes it easier for your audience to immediately associate with your brand. It is an investment in a consistent and strong image that supports business development.
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It is the technical and visual documentation that defines the principles of identifying your brand. It includes detailed guidelines for logos, typography, colours, iconography, marketing materials and visual system — so that each project is consistent and in line with branding.
We create a design system that standardizes the use of all visual elements, regardless of the communication channel and the performer. Thanks to this, your team, agencies and partners can seamlessly implement branding in any medium — from print to digital, from advertising campaigns to digital interfaces.
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The Motion Design System is a set of rules and guidelines that standardize the way animations and moving elements are used in your brand. We define the pace, dynamics, transitions, microinteractions and animation style to be consistent and consistent with the visual identity.
So every animation — from user interfaces to ads and videos — works consistently, amplifies the message and builds brand awareness. A systematic approach to motion design means not only aesthetics, but also better usability, smoother communication and greater audience engagement.
01
What exactly is branding?
Branding is a set of elements that make up your brand — from its name, logo and its various variants, to colors, fonts, key visual and other elements of your brand's visual identity.
It is also such elements as:
Successful branding is when the customer easily recognizes that it's about your brand, even if they don't see its name (or even logo). This is what we strive for by building your brand identity and image.
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What is key visual?
Key visual is the main graphic theme that will appear in your marketing and sales materials:
In other words, wherever your brand is present.
Key visual may contain elements such as:
Note: key visual is not your logo. It's not a single graphic file or a single illustration — rather, as the name suggests, the visual key to your brand or specific campaign. It is largely thanks to him that your brand will be immediately recognized, even without a prominent logo.
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Does my brand need a key visual?
If you want customers to recognize everything that comes from your brand at a glance, then yes, key visual will definitely come in handy.
As a result, customers recognize immediately:
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What is included in the brand manual?
Depending on the scope of our cooperation, in the brand manual you will find elements such as:
In short, everything that will allow your team or other agencies and collaborators to create a coherent brand communication in all the channels in which it is present.
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What is the effect of a brand audit?
Effect Brand audit is a document in which we summarize our brand and market analysis, along with specific recommendations and examples. Thanks to it, you will verify the operation of the current identification in terms of the business objectives of your company and the strategic assumptions developed together with us.
You will also receive a full package of information needed to decide on the direction of further branding activities (with or without us).
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How is the branding process going?
We start with a workshop and brief to define strategic assumptions, gather specific needs, define goals, and gather as much inspiration and ideas as possible.
Next, our designers look for, test and check different solutions so that at the end they present two proposals, which include:
As a result, you will receive alternative visions of the brand, representing the same values given in a different way.
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How long does it take to create a branding?
The process from the workshop/brief to the presentation is usually four weeks. Contact us after the exact timeline of your project.
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How much does rebranding cost?
Projects are evaluated individually, depending on the scope of work. So get in touch with us and let's talk about what it will look like for your brand.
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What involvement in the branding process do you expect from the customer?
In the first project phase, we will involve you in workshops and briefings — at this stage we need to get as much information and expectations related to your brand as possible from you.
Once again, we will involve you only at the feedback stage to the proposals that we will present to you as a result of our work.
We provide solutions that really support business development — from strategy to implementation, with long-term value in mind.
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than 48 hours.
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Odezwiemy się w mniej
niż 48 godzin.
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Dostarczamy rozwiązania, które realnie wspierają rozwój biznesu – od strategii po wdrożenie, z myślą o długofalowej wartości.
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