Fordata - Virtual Data Room

Providing services in the area of data confidentiality requires precise and balanced visual communication. It was necessary to align all the components of the identification to reflect the functioning of the business and investment environment, as well as the activity in cyberspace — while not forgetting the human aspect, which plays a major role in communication. This is how the new visual identity of Fordata was created.

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Zakres :

Client :

Fordata sp. z o.o.

Industry :

it, consulting, saas

Year :

2022

Project type :

rebranding

PROJECTS LIST

Both branding, brochures, merchandising and presentation design had a clear goal: Fordata is to be an association of experience translating into confidence and security in cyberspace.

01 — space & dataset

02 — relationship & two sides of users

03 — safety & security

Color palette

When choosing a palette, we took into account the psychological dimension of colors. The chosen colors were supposed to increase the feeling of calm and contribute to the improvement of well-being. Shades of green have become the perfect counterpart to this.

Typography

Atyp Text Type Family

Atyp Text Regular – 120 pkt

Atyp Text Medium - 58 pkt

Atyp Text Regular – 64 pkt

Atyp Text Light – 36 pkt

Atyp Text Regular – 24 pkt

The rebranding was necessary for the brand to resonate with where it is today. The flexibility provided will allow the identification to be adjusted according to its needs, in any format, adequate to the dynamics of the upcoming changes.

Supporting M&A transactions requires special security and control. This is Fordata's specialty. Where sensitive data and confidential documents are processed, trust and certainty count. And the newly formed identification is a representation of that.

The challenge in designing a satisfying presentation is to prepare individual elements so that they can be intuitively matched to the topic being discussed. At the same time, its design is intended to correspond to the values of the brand, creating a coherent message.

The new branding contributes to an increase in recognition in the environment of brands with a similar business profile. It becomes a clear message, the timeliness of which will bring results to the brand for years to come.

The highest value in the reality defined by fake news and the threat of disinformation is... stability. It becomes the determining factor of choice when absolute security and privacy are taken as the goal.

Stability is what defines Fordata's business, which offers a platform for storing, managing and sharing confidential documents with investors, banks and business partners. Thanks to the combination of knowledge in the conduct of various types of transactions and technologies, the brand is synonymous with online security.