Sabi

Project overview

Project opportunity

Sabi offers B2B services related to business development and ecommerce to small businesses in Africa and global companies interested in connecting with African markets. They approached us wanting to refresh their brand image in a way that would let them communicate their value more effectively to the big players in the market.

To do that, they needed a new visual identity and a completely redesigned website to clearly communicate their services, build trust with their potential clients, and evoke an image of a solid partner and a technologically advanced B2B service provider.

247 solution

We kicked off the project with a strategic workshop to clearly define the brand’s goals, values, and market differentiators. And then, we started exploring ways to turn those into the new branding and visual identity. It was clear that the old branding wasn’t really successful at showing the company’s scale and the tech advancements it used.

We designed a new logo and the complete visual identity, including typography, key visual, and color palette. We also designed and developed Sabi’s new website and created design templates for other promotional materials across marketing channels.

Project result

It won’t be an exaggeration to say that the Sabi brand received a world-class visual identity, helping to reposition it in the market where it actually belonged, according to its goals and target audience.

The new website design of https://sabi.am/ is way clearer and much faster. And, maybe most importantly, much better at communicating what Sabi does, helping it get the right message across to the right potential clients.

Entering a new – and challenging – financial market, Vellis needed a new, dynamic, and credible brand identity, a new brand name, a visual language that would set it apart from the competition and be remembered by potential customers.

The new, much more subdued color scheme completely changes the perception of the brand, also referring to sustainability - one of the main values that Sabi is guided by in business.

The key visual that we proposed to Sabi is based on the concept of development and growth, which is the basis of the business activity of the company connecting African markets with the great global ecommerce players.

We have applied new branding and visual identification to the new website, which not only attracts attention with animations, but is also clear and functional and effectively supports the new, coherent image of the Sabi brand.