Jit Team - Can you think of a more important value than people? We neither.

Jit Team is a company that specializes in building teams of IT professionals who produce software. To be able to offer its service to a wider group of customers, Jit decided to refresh its image and carry out a thorough rebranding. We were entrusted with the task of creating a new company name, logo, website, all marketing materials, and designing office space.

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Scope :

Client :

Jit Team sp. z o.o.

Industry :

technology, it, development

Year :

2019

Project type :

rebranding

PROJECTS LIST

A structured process is an integral part of our project work.

01 — discover

The first stage of the design process was the Discover phase, where we engaged in an inspiring brainstorming session to lay the foundations of the partnership, expectations, goals and schedule.

02 — define

In the next stage - Define, we defined the design problem, verified the most important values, selected the strongest features and key differentiators of the brand. The basis of the project was created and the brand message was established.

03 — design

After determining the basics, we started the Design process, in which we presented recommendations for many concepts, for the client to choose. The decision defined the main direction of the project.

04 — deliver

The final step and perhaps one of the most important elements of the process was Deliver. The developed concepts have been refined to the final form for the full effect of the presented brand and product.

Technologies, big data, data science, AI, VR, machine learning. We are witnessing the fifth industrial revolution being felt more and more clearly. The constantly growing importance of the IT industry is an indisputable proof of this.

Like any industry - IT requires
Proper systematization.

This is what Jit Team does - a brand specializing in building teams of IT specialists who produce software. To be able to co-create the industry, it required a solid rebranding. Like rapidly emerging technologies, Jit Team's new identity was intended to be an expression of the invention shaping the future. Jit Team has undergone a rebranding from A to Z: completely fresh naming, logo design, website and office space design, preparation of marketing materials.

People have become the determinant of the future workflow. In order to transform the brand identity into its current form for the following years, it was necessary to know the brand from the very beginning. We started with questions.

Human
Technology

We went back to the original idea of sanctifying the creation of the brand. We learned not only its history, but also its people: their characters, needs and temperaments.

The process was accompanied by deep research in order to increase the awareness of the industry, i.e. the environment of the Jit Team and the Audience of the brand. This made it possible to establish the most important points, which in combination made up the final name for the brand.

Fairplay
Team

TECH, HUMAN, FAIR PLAY, TEAM. The values that define the Jit Team work process have become the main theme for the new brand name. This is how the naming was inextricably linked to the IT industry oriented activity profile.

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The IT industry has enriched itself with a brand whose high level is justified in a thoroughly thought out and rooted in its origin new identification. The market has gained one more company with the power to compete with the best. And on a global scale.