SCG - Historical values and a modern development approach combined
SCG is a development company managing one of the most beautiful areas in Gdańsk — the Gdańsk Shipyard. The cooperation included not only the creation of a visual identification system reflecting the modern character of the brand along with its historical roots, but also the design of a tourist route along which the most interesting attractions available for sightseeing in the Gdańsk Shipyard are located. During the walk, look for orange containers.
Scope :
Client :
SCG Sp. z o.o. sp. k.
Industry :
housing, administration
Year :
2019
Project type :
rebranding
The inspiration for the created identification was a reference both to the historical aspect of the place managed by the company, as well as to the modern and creative approach that characterizes it. The logo corresponds to the development activity through a modular design, which is also reflected in the construction of buildings.
STAGE
(01)
CHALLENGE
The biggest challenge of this project was the need to visually reconcile the modern character of the brand's functioning with the traditions of the site of the former Gdańsk Shipyard, which they manage
STAGE
(02)
DESIGN
The concept of identification was based on simple geometric shapes that refer to the development industry, but balanced by the colors prevailing in the Gdańsk Shipyard.
STAGE
(03)
WAYFINIDNG
The icing on the cake was the creation of a distinctive wayfinding system based on sea containers, the function of which was to make people aware that the postage areas are today an ideal place for a walk, lunch or concert.
One of the biggest challenges was to create an identity that, on the one hand, would be related to the history of a place that witnessed many dramatic events, but on the other hand had to reflect the character of a modern and experienced development company. The inspiration for the creation of the logo was modularity corresponding to the construction of the buildings, and the idea for the orange guiding color was taken from the dominant brick color scheme in the Gdańsk Shipyard.
It is a place where history meets modernity and we look at the city anew from the side of the water. Before our eyes, in the process of revitalization of the post-secondary areas, a new district of Gdańsk is being created - a modern, European waterfront. The climate of the Young City will be based on the collision of a living citywith an industrial area from which cranes grow. This is the perfect basis for creating a unique space here.
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