Maison Misaga - Movement, Sustainable, Giving, Athleisure

Minimalism, elegance and character subdued. The resulting branding has become an emblem of the elements that co-create the identity of the brand. We have created a new identity that is in synergy with the brand's values. MSGA seen in clothing designs is a graphic abbreviation for Movement, Sustanability, Giving, and Athlesure. They are meant to indicate both convenience and a sense of social responsibility.

Scope :

Client :

Misaga sp. z o.o.

Industry :

clothing, fashion

Year :

2021

Project type :

Branding

PROJECTS LIST

Graphic materials have become an element used in creations and clothing designs themselves. We took on the challenge of designing the entire collection with material suggestions and unique accessories such as tags, pins and perforations. Identification for the brand required the creation of designs whose boundaries would be modifiable. Thus, we have created a visual layer capable of multiple reformats used in many areas of the brand's functioning.

MM®Value [ Message ] :

01 — [ M ] MOVEMENT

As the fashion industry embraces greater ecological integrity and social justice,we believe that consumption and style willnot disappear. However, we need to be conscious and protect our planet from the serious threats, such as climate change, which are already facing us.

02 — [ S ] SUSTAINABLE

We believe that everything should be balanced. We must give back to our planet and society at least as much we take from it. Our goal is to use recycled materials, environmentally friendly fabrics and paints. In addition, our packaging is biodegradable too. We also try to choose local suppliers and manufacturers so we can support local businesses & limit our carbon footprint. Transparency and fair labour conditions are also of the utmost importance to us.

03 — [ G ] GIVING

Being a modern sustainable fashion brand goes far beyond using recycled or eco fabrics, it also means thinking sustainably about the global society and supporting people in need. It is unacceptable for us that so much clothing and food is being thrown away, while in other parts of the world people are losing their lives from a lack of food and cleandrinking water. This is why we have decided to donate 2 euro from each product we sell to charitable programs.

04 — [ A ] ATHLEISURE

The merging of “athletic” and “leisure”, refers to our athletic apparel which people can wear in non-athletic settings. Our clothes will take you from squats to your favourite brunch spots.

MM® [ Plant this hangtag& watch it grow ] :

The purpose of the clothing and the attitude towards high-level aesthetics required an appropriate subduing. Maison Misaga is a classic of the genre - blacks and whites - as well as earthy colors that indicate associations with sustainability.
Creating clothes with a high fashion character is a demanding task. The idea of Maison Misaga has lived up to this. And we transformed it into a layer of design and communication. Thus, the Polish clothing market has acquired a brand with a level that is ambitious enough to be able to compete on the foreign market as well.