Race yourself to be faster then yesterday.

  • ROLE

PRIME Bicycles Sp. z o.o.


Prime Bicycles is a brand that created unique performance bikes. Thanks to the founder’s racing experience, the offered bikes are distinguished by a design that helps to exceed your own limits.

We have created an identification that will illustrate the professionalism and technological achievements of the brand. We have also redesigned the existing logo to be as flawless as the products offered.

The project involved the design of the e-commerce platform connecting the exposure of products with a story about the philosophy of the brand, which was implemented in close cooperation with software house.

  • Branding
  • UX / UI
  • Art Direction

The project also assumed the creation of a key visual for communication in social media channels. The creations are kept in a style that matches the branding itself, displaying the product and photos consistent with the communication strategy.

Online shopping at its finest.

The designed online store focuses the recipient’s attention on the product from the moment they enter the website. Walking through the UX path, the user selects the purpose of his bike, gets acquainted with its properties, has the opportunity to modify individual components of the bike while learning about the unique philosophy of the brand.

Visit Prime website

When it comes to extreme mountain cycling, fun starts when your comfort zone ends.

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