Prime Bicycles - Race yourself to be faster than yesterday

The identity design emphasizes the company's values and at the same time "speaks" the language of athletes. It is an image of the manufacturer's professionalism and engineering flawlessness. The new identity and e-commerce are an illustration of what sets the brand apart in the industry: the engineering excellence of the bikes, a holistic approach to the sport, passion combined with craftsmanship.

Scope :

Client :

Prime Bicycles

Industry :

Production, Extreme sports

Year :

2020

Project type :

rebranding

PROJECTS LIST

STAGE

(01)

DISCOVER

Our goal was to create an identity that would effectively demonstrate the philosophy, experience and technological advancement of the brand.

STAGE

(02)

DESIGN

The identification project involved the use of a modern typeface combined with dynamic photos of professionals and advanced 3D models of the bikes themselves.

STAGE

(03)

DELIVERY

The end result of the project was also an online store, which not only exhibited products, but also introduced visitors to the news from the world of professional bike rallies.

E-commerce

In the age of the Internet, the presence of brands in reality online is the basis to appear in the consciousness of their customers. The fashion for social platforms is changing unpredictably, so it's good to have your own place in cyberspace to sell your products. Own e-commerce platform is an opportunity to present yourself and your work on your own terms. The previous Prime Bicycles brand identity and the previous version of the logo were not fully consistent with the professional and technical character of the brand.