Pellowski, a well-known family bakery from the northern part of Poland, decided to expand business activities by developing their own coffee brand. This is how Pello Caffe came into existence. Our cooperation with Pellowski included designing the entirety of the new visual identification of Pello Caffe.
Even though this novice brand already had a logo and a general idea of what it was going to look like, we were the ones to rebrand it and introduce its new appearance. We developed the logo, the concepts for Pellowski coffee houses, and a line of coffee accessories, for example mugs. We worked on the design of the packaging, we implemented a customized website and captured the brand at a photoshoot.
Another fun part of the project was branding a coffee selling minvan. Since the brand was new on the market, it needed a thought-through strategy – this was also our task. The main focus of our challenge was to keep the brand’s craftsmanlike character with a spark of something fresh and new.