OOG is an eyewear concept store situated in the Old Town of Gdańsk. It offers its clients a variety of unconventional glasses to choose from. OOG is also characterized by individual approach to each of the clients.
Our task was to give OOG a brand new visual identity and to design interiors, which would explicitly show the specific style of the store. We achieved this goal by remaking the interiors starting from the bare concept up to its actual implementation and by introducing new graphic design of the marketing materials used by OOG.
To properly illustrate OOG’s character, we designed a modern and minimalistic logo, which fits the one of a kind store design. To make the place even more out of the ordinary, we hand-painted parts of the store. All of the new elements made the store more attractive and compelling. Individual approach to clients and individual approach to branding – the combination of these two was the key to success.