Gwiazda Morza Resort SPA&SPORT

  • client / project
  • challenge
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client / project

Gwiazda Morza

challenge

Gwiazda Morza Resort SPA & SPORT is a leisure complex located in Władysławowo, next to the sea, offering a wide range of possibilities for active recreation. Nature, stylish architecture, 3 high-class restaurants and a wide range of sports and wellness activities make it an perfect place for active rest and deep relaxation.

In order to reach new target group with new offer, the Resort decided on a comprehensive rebranding and sales campaign. Our task was complex and covered a number of areas: from designing a new logo and key visual, through art direction, creations dedicated to social media, to setting the opening event.

We have started work by identifying the main brand values. Harmony of spirit and body, vitality, health and comfort have set the framework for our design. In addition to the new logo, we have created complete projects for image and sales campaigns, as well as new layouts for all printed materials intended for hotel guests. We have also developed a system of internal and external signage of the facility, consisting of a complete wayfinding of the Resort’s space.

Thanks to close cooperation with representatives of Gwiazda Morza Resort SPA & SPORT, we managed to change the image of the Resort to a more direct and open, and even … funny – without giving up the full professionalism.
role
  • Rebranding
  • Art Direction
  • Marketing Campaign
  • Photography (Ivo Ledwożyw)
  • Wayfinding System
  • Interiors
  • Web Design
  • Social Media

High-quality, comfortable place of active leisure, care about you holistically, drawing on coastal wildlife, vibrant positive energy and joy of life.

  • In the nature

    Gwiazda morza is a place of active rest, in the nature, vibrant with positive energy and joyful life.

  • Beauty. Design. Near the sea.

    Come and immerse yourself in the wonderful atmosphere of our rooms and the entire seaside infrastructure.

  • Narziss Pro serif font

    The brand is emphasized by the Narziss Pro serif font with the same lightness as main logo.

  • Discover the flavors

    Three restaurants, two bars – world cuisines and local, seasonal flavors, exquisite dishes which You can take straight to the beach.

  • Four-star hotel architecture

    Gwiazda Morza architecture and the Baltic Sea combine into a beautiful landscape at any time of the year. Wide sandy beach, cozy hotel interiors and comfortable holiday apartments.

  • Color Palette

    Color palette is very wide. It contains five basic colors – brown, burgundy, orange, green and blue and their color gradations.


                

Range

In addition to the new logo, we have created complete projects for image and sales campaigns, as well as new layouts for all printed materials intended for hotel guests. We have also developed a system of internal and external signage of the facility, consisting of a complete wayfinding of the Resort’s space.

Thanks to close cooperation with representatives of the Gwiazda Morza, we managed to change the image of the Resort to a more straightforward and open, and even … funny – without giving up the full professionalism.

Gwiazda Morza Resort SPA & SPORT is a leisure complex located in Władysławowo, next to the sea, offering a wide range of possibilities for active recreation. Nature, stylish architecture, 3 high-class restaurants and a wide range of sports and wellness activities make it an perfect place for active rest and deep relaxation.

We have started work by identifying the main brand values. Harmony of spirit and body, vitality, health and comfort have set the framework for our design.

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