The sign is made of 24×24 grid. The construction is based on two angles of 25 degrees and 65 also present as mirrored.
Logotype protective field.
Protective field of the logotype is defined by the width of the letter “n”. These distances are calculated as: in height from the top and bottom of the stem of letter “t”; on the left from the left edge of the bowl of letter “d”; on the right from the right edge of the letter “e”.
The angles in the logotype refer to the angles of inclination found in the mark.
The basic color is a highly saturated shade of blue. Color symbolizes dynamism, creativity and inspiration.
Complementary colors are white and very light gray. Symbolism of balance.
Black symbolizes reliability and experience.
247®Studio partnered with Divante on this digital transformation which included brand and digital strategy, visual identity, product design and developement.
Divante Web design
The visual identity created had to reflect the adopted philosophy, but also the company’s plans to expand into foreign markets, where the aesthetics are very different.
While creating the key visual, we decided to construct a pattern symbolizing chaos.
This situation illustrates the most common work process of Divante, starting the project they execute an audit, and using their solutions, they arrange components into an organized structure, optimizing the client’s processes.