Divante Empowering eCommerce
Gain a competitive advantage.

  • PROJECT / CLIENT
  • CHALLENGE
  • ROLE
PROJECT / CLIENT

Divante Sp. z. o. o.

CHALLENGE

Divante is a technology company that has been implementing the most demanding projects in the e-commerce segment for over 11 years. The company’s mission is not to build ready-made software for further sales, but to exceed new technological barriers during the process of developing new software created for and with the participation of the customer.

The visual identity created had to reflect the adopted philosophy, but also the company’s plans to expand into foreign markets, where the aesthetics are very different.

ROLE
  • Rebranding
  • Web Design
  • Design Systems
  • Brand Implementation & Management
  • Communication Design
  • Social Media

  • Mark construction.

    The sign is made of 24×24 grid. The construction is based on two angles of 25 degrees and 65 also present as mirrored.

  • Logotype protective field.

    Protective field of the logotype is defined by the width of the letter “n”. These distances are calculated as: in height from the top and bottom of the stem of letter “t”; on the left from the left edge of the bowl of letter “d”; on the right from the right edge of the letter “e”.

  • Logotype construction.

    The angles in the logotype refer to the angles of inclination found in the mark.

  • Primary color.

    The basic color is a highly saturated shade of blue. Color symbolizes dynamism, creativity and inspiration.

  • Complementary colors.

    Complementary colors are white and very light gray. Symbolism of balance.

  • Accent color.

    Black symbolizes reliability and experience.

Partnership

247®Studio partnered with Divante on this digital transformation which included brand and digital strategy, visual identity, product design and developement.

Divante Web design

The visual identity created had to reflect the adopted philosophy, but also the company’s plans to expand into foreign markets, where the aesthetics are very different.

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While creating the key visual, we decided to construct a pattern symbolizing chaos.
This situation illustrates the most common work process of Divante, starting the project they execute an audit, and using their solutions, they arrange components into an organized structure, optimizing the client’s processes.

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